Ad Campaign by Jen Blaikie
Conference Manager is an award-winning online registration system designed to meet the needs of conference organizers. I was hired to create an attention grabbing ad campaign that conveyed Conference Manager’s ‘bottom line’.
When you break it down to the bare essentials, conferences are about ‘getting bums on seats’. I was responsible for the concept and execution which involved studio photography, models, as well as web and print ready files. This successful campaign was used throughout North America.
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